Recently, Dangdang formally submitted to the SEC's application for listing on the New York Stock Exchange, plans to raise nearly 2 billion dollars. If nothing else, Dangdang will be the second major B2C e-commerce sites listed. And in Less than a month earlier, in the clothing e-commerce site successful landing Mecoxlane Nasdaq, shares of China's B2C first. B2C sites are listed on the back in full swing, but also reflects China's B2C market competition, Mutual penetration of the business to seize the market, combined with strong access Taobao Mall, China B2C market competition is heating up. Dangdang only due to "paid off" Relative to the end of October Mecoxlane listed, listed Dangdang more attention. IResearch data show that the third quarter of 2010, China's B2C market Jingdong Mall market share to 35.6% of the first stable, Dangdang to 8.9% The second highest market share, while only 2.2% Mecoxlane market share came in eighth. Compared Mecoxlane Dangdang market share in the B2C market higher, more influential, so its market is also more noticeable. IResearch senior analyst Zhang Yanping that the current annual growth rate of the overall market B2C more than 100%, higher than the C2C, McCaw forest and Dangdang listed or coming soon, B2C is the inevitable result of rapid development of enterprises. "Mecoxlane And also marks listed Dangdang more than a decade after the development of Chinese e-commerce, and finally gradually being recognized by the capital market. "Zhang Yanping told" IT Times "reporter. China Electronic Commerce Research Center released the report, the two companies listed or will be available for the B2C sector is a significant milestone in the next two or three years will be the peak of B2C companies listed, Jingdong Mall, Eslite where customers will be followed by the market. Listed in order to "get involved" In addition to public financing, "mutual interference is" now in the B2C area is relatively hot. This year in February, Jingdong Mall East CEO, said Liu Qiang, Jingdong Mall 5 years will not get involved in online book sales, book market due to piracy because of low profit margins, operating profits enough to offset operating costs. And in 9 months after November 1, Jingdong Mall channel began books on-line, Jingdong Mall Amazon hired former Vice President in charge of library books taken Jingdong Mall Shi Tao as a marketing vice president, Jingdong Mall department store from the Internet Book City to Market penetration. The Dangdang, excellence is no longer a mere bookseller, and gradually expand the area of the department. "If their B2C Web site prior to keep the main areas of development in their respective territory, designated industry and rule, to 2010, they were playing Break this pattern, in the competitor's site to snatch customers, intensified competition. "Internet commentators Zhao Yong told the" IT Times "reporter. On the other hand, it is noteworthy that the dominant Taobao C2C site B2C site positive transformation, Taobao Mall in November launched a separate domain names. The rise of Taobao Mall to other B2C sites brought great pressure. Zhao Yong recognition Is, once the strategy is adjusted Taobao all B2C sites are likely to face the disaster, carrying millions of users of B2C Web site Taobao is the nightmare of all. In an increasingly competitive under a number of B2C Web sites have closed down the one hand, such as the financing of a grain of rice has received millions of mall is one example; but on the other hand, B2C website Gangster have listing and financing, to get more financial support Support for the expansion and improvement of their products and service system, to seize the market. Dangdang president Li Guoqing said Dangdang financing will be mainly used in logistics and technology platform to support the department store business expansion. Mecoxlane Preparation of the spring CEO, said Gu, a listed Internet platform to raise funds will invest in expansion, it is expected the next 3-4 years, investments in logistics IT platform to more than 1 million. "Public financing, money, B2C companies can only knives Survived the war, and the development and growth. "Zhao Yong said.

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